Vote for Your Tiger Beer Party

To celebrate the 50th year since Tiger Beer released its first can to the world, Tiger Beer has lined up a slew of events and activities to commemorate this milestone in the nation’s history.

To uncage the nation from the usual celebrations, Singapore’s Unofficial Official favourite local beer will present a fresh take on how National Day is celebrated, by throwing its own epic National Day party, replete with surprising and remarkably unusual party elements. Truly a party for the people, it puts the power in the hands of the people by getting Singaporeans to vote for what they want to see at their party – the wackier the better. Party elements include aerial drones, chilli crab fountains, trishaw massage chairs and more!

Voting chilli crab fountain!

The power is now in your hands and you may cast your vote through your social media platforms by putting an ‘X’ against your favourite party highlight and posting an image of your ballot with the following hashtags – #TigerBeerMediasChoice and #UnofficialOfficial. Voting begins on 22nd June and closes on 19th July. You can vote online at tigerbeer.com.sg or at mobile polling stations at Knightsbridge on 4th July or One Raffles Place on 9th July if you are above the age of 18. Tickets to the party cannot be purchased and only those involved in the voting process may stand a chance to win tickets.

To round off the celebrations, Tiger Beer’s iconic blue and silver packaging will also receive a patriotic SG50 makeover, with the release of limited-edition red and white livery on all its cans, pints and bottles.

Who or What is Behind the Mysterious Crate Discovered in the Pre-war Bunker?

Have you heard of this mysterious crate found in an abandoned pre-war bunker at the foot of Mount Faber? Curious to know what they found inside and how it came about? You will be surprised but this is one of Tiger Beer's new campaign!

 

I received a similar crate personalised with my name on it.

 Guess what I found inside?

 Tiger Beer!

Tiger Beer, being a brand synonymous with the Singaporean identity and culture has launched a new campaign. This campaign is the #Unofficialofficial campaign which kicks off on 16th March today!. Two mockumentaries that chronicle the 'real story' behind some of Singapore's unique quirks and oddities have been planned:

1) Who invited chicken rice? To be launched on 16th March.

2) Who created the Kallang Wave? To be launched on 23rd March.

What inspired this? It was inspired by the very first Tiger beer can produced in 1965. The brand will be releasing limited edition adaptations of the classic 1965 theme in cans, pints and bottles format in commemoration of Singapore's 50th anniversary.

Get your Tiger Beer cans at all major supermarkets and you will be pleased to know they come with limited edition T-shirts which come in four different collectible designs.