Sourcing For A New Phone? Why not ASUS ZenFone 2?

ASUS Singapore announced the launch of the much-anticipated ASUS ZenFone 2, the flagship smartphone that is the newest addition to the ZenFone family. Singapore will be the first country in Southeast Asia to launch the ASUS ZenFone 2! First country wo!

The ZenFone 2 will be celebrated as the world’s first 4GB RAM smartphone running on a 2.3GHz 64-bit Intel® Atom™ processor with ultra-fast 4G/LTE and fast-charge 3,000mAh battery for powerful all-round performance. With an all-new ergonomically-curved design and a 5.5-inch full HD IPS display, the ZenFone 2 comes with a 13MP/5MP PixelMaster camera retailing at $249 onwards. 

ZenFone 2 premieres many evolved features as compared to the first ASUS ZenFone and they include a new version of ASUS ZenUI which has the world’s first fully-customisable interface and Trend Micro security software for safer web browsing. 

I know that all of you want to know the specs of the phone but at the same time you hate reading chunks of information, so I will attempt to address the different functions of the phone as it appeals to different audience groups so you can do selective reading.

  • For gamers: The ZenFone 2 delivers top-notch performance that is up to three times better, and gaming experiences that are up to seven times faster than its predecessor (Powered by a 2.3GHz 64-bit Intel Atom Z3580 processor and a 4GB RAM)
  • For users who surf the web: Users will get to enjoy a seamless experience when it comes to web surfing, smooth video playback, and multi-tasking. The ZenFone 2 is equipped with a built-in 4G/LTE connectivity for quick data speeds of up to 150Mbit/s plus 802.11ac Wi-Fi, ensuring stutter-free streaming of video and music for a smooth mobile experience. 
  • For travellers: The ZenFone 2 the perfect travel or business companion. Users can have two active phone lines on their device so they can keep in touch anytime and everywhere (Dual-SIM capacity with Dual Active technology)
  • For everyone whose handphone batteries die very quickly: With the fast-charge technology, users are able to recharge up to 60% battery level in only 39 minutes. With the support of a high capacity 3000mAh lithium-polymer battery, high levels of performance on the ZenFone 2 will not be compromised.

Camera functions:

  • ZenFone 2 is able to capture stunning, high-resolution photos with zero shutter lag (13MP rear-facing PixelMaster camera with an f/2.0 wide-aperture lens). The 5MP front-facing camera’s 85-degree wide-angle lens allows the user to shoot sharp selfies and enjoy crisp, clear video chats. 
  • Group selfies are made easy for those wanting to capture a group of friends, or include scenery in their selfie, as the ZenUI Selfie Panorama mode captures panoramic selfies with up to a 140-degree field of view. 
  • Unique to the ZenFone 2 is the PixelMaster’s Low Light mode, which employs pixel-merging technology to capture up to 400% brighter photos and videos at night or in low-light scenes without the need for a flash. 
  • Through a combination of adjusting pixel size and advanced image-processing algorithms, ZenFone 2 increases light sensitivity by up to 400%, enhances noise reduction and boosts colour contrast by up to 400%.
  • The ZenFone 2 camera also has a Backlight (HDR) mode to let users capture vivid, evenly-exposed photos in challenging backlit scenes such as sunset portraits.
In short, it's better than current phones in capturing selfies/wefies and you can expect better photo quality even if the environment is not conducive for photo taking. 

Want to do a collage of your favourite photos for Instagram?
  • The ZenFone 2 features updated ZenUI apps, which include the all new Collage and Effects, allowing users to unleash their creativity to create beautiful montages and stunning special effects. 
What about videos?
  • There is also the ZenUI MiniMovie, which enables users to quickly and easily put together photo slideshows, complete with titles and beautiful background music.
Prone to dropping your phone?
  • Worry less as the smartphone is also covered with Corning® Gorilla® Glass 3 for superior resistance to damage and fingerprints and an anti-fingerprint coating that reduces friction by 30%, giving a luxuriously-smooth feel to touch gestures.

The ZenFone 2 (ZE500CL, ZE550ML) models sport a matte finishing, available in Black, White and Red, while the ZenFone 2 (ZE551ML) encompasses a stunning aluminium hairline metallic finishing available in Black, Gold, Red and Silver.

The ZenFone 2 (ZE500CL, ZE550ML and ZE5551ML) will be retailing at $249, $299 and $349 respectively. It will be available for pre-order at ASUS Brand Stores, ASUS Online Store and Challenger from 14th April at 9pm till Friday, 17th April, 10pm (That is tonight folks!!!)

From 18th April onwards, ZenFone 2 will be available at Starhub and M1.  The ZenFone 2 (ZE551ML) with 4GB RAM will be priced at $429 and $499 for 32GB and 64GB storage respectively and availability will be announced at a later date.

All photographs taken by Fashrealm

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